A luxury mattress option has been launched to help revolutionise the sleep experience of British holiday home owners. The new ‘Simply Better Sleep’ option was revealed at The Scottish Caravan, Camping and Motorhome Show earlier this month.

The innovative move comes from leading holiday home and lodge manufacturer Willerby, which has introduced the luxury option in partnership with British mattress makers, Hypnos. Catering to holiday home owners looking to transform their sleep experience, Willerby is now offering two bespoke upgrade options.

A survey recently conducted by Willerby revealed the extent to which Brits enjoy a good night’s sleep on holiday, with a staggering 74 per cent saying a comfortable bed is top on their list of priorities when it comes to holiday accommodation.

The survey, which questioned 2,000 Brits about their holiday preferences, also revealed that almost a quarter (24%) said long lie ins were the best part of going away, while 21 per cent admitted to taking their own duvets and pillows on holiday with them.

Kirsten Bolton, Marketing Director at Willerby commented: “We know how important getting a good night’s sleep is, especially when you’re on holiday and people are looking for additional respite. So, we wanted to give our customers the best chance for a good night’s sleep with arange that will compliment the luxurious look and feel of our Willerby holiday homes and lodges.”

Willerby holiday home owners will now be able to upgrade their sleep experience with the Hypnos Cranborne luxury pocket sprung mattress available in double and king-sizes. As well as the Super Sleep Singles range which has been especially selected to cater to the size of all twin bedrooms across the Willerby range.

To celebrate the launch at The Scottish Caravan, Camping and Motorhome Show, Willerby also teamed up with Channel 4’s Sleep Geek James Wilson, who was on hand to provide showgoers with advice on how to get the best night’s sleep while on holiday.

The new luxury sleep option is the second exciting product launch of 2018 for Willerby, following the UK’s first ever pet-friendly option, the Simply Pawsome pack, designed for dog lovers who travel with their pets.

The Willerby Owners Club dedicated website also re-launched in January 2018, which offers Willerby holiday home and lodge owners from across the country the chance to share feedback directly with Willerby. As well as benefiting from a range of exclusive member benefits and special offers. The feedback helps influence future designs that will ensure new models are closely in line with customers’ needs.

To find out more about the Willerby Simply Better Sleep option, please visit willerby.com/sleep or to join the Willerby Owners Club, please visit willerbyownersclub.com