Made in Britain
Chris Ward, Group Marketing Director, comments on the rising consumer trend for British produce in hospitality:
“When it comes to British design it’s not just about the aesthetics, it’s also about the heritage and the story behind it. Many Brits pride themselves on the rich history and the roots in their designs, whether it’s a family business with numerous generations who combine traditional skills with innovation and style, or an individual who pushes the boundaries to create their own look and identity. Heritage, authenticity and tradition are not values that can be brought or mimicked, they are qualities that come from years of experience and take time to be imprinted into a brand’s identity.
“With over 100 years’ experience in crafting bespoke, made-to-measure mattresses and beds for the finest hotels, homes and palaces around the world, we know that our British legacy is a defining factor in shaping our personality and encourages us to maintain a brand which is synonymous with quality, luxury and award-winning sustainability. As a strong British brand with a global record for supplying hotels with sumptuous, hard-wearing and comfortable beds, Hypnos has an international reputation for excellence in its product offering and the service we provide.
“As a family run business, we’re proud that all of our products are based on informed research, development and extensive testing, using cutting edge technology to deliver the perfect sleep solution tailored to suit each individual property. Furthermore, what’s really exciting it that this is all led by our team at our site in Castle Donington, so everything from the design to the manufacturing takes place here. One of our suppliers is only 500m away, meaning wherever we can we use local and British materials to reduce our carbon footprint. In fact, the increasing popularity of eco-friendly or green tourism is driving sustainable design in the hospitality sector to new heights.
“More and more customers want to know about the bed they will be sleeping on, with the sustainable credentials of the item high up on their list of considerations. At Hypnos, we have a clear focus on sustainable design and all beds are made using sustainable materials, including FSC® and PEFC™ certified timbers that have been sourced from managed forests. This means that all beds are 100% recyclable at the end of their life, ensuring they never need to go to landfill. Our unique bed disposal service deconstructs beds and creates recycled raw materials for re-use in other industries. This commitment to environmental sustainability – throughout the design and manufacturing process – comes as standard for all our hospitality clients.
“To us, British design is all about combining strong British talent, craftsmanship, materials and sustainable practises, to create a truly authentic product, whether it’s the latest in headboard designs or product innovation such as sofa beds and natural mattresses. British design comes in many forms, but the common theme that runs throughout is always a pride in creating a product that stands the test of time, delivering the best in British quality.”