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Hypnos Urges Sustainable Approach to Hotel Beds for Recycle Week 2018

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  • CSR
  • Environmental

With the hospitality industry under pressure to reduce its carbon footprint with ambitious targets of 66 per cent by 2030 and 90 per cent by 2050, this year’s Recycle Week is the perfect opportunity to remind the hospitality sector that even large items such as beds can be recycled.

Taking place from 24th to 30th September, Recycle Week 2018 has a theme of ‘Recycling. We do. Because it matters.’ With sustainability firmly on the national agenda, the campaign is designed to capture attention and change recycling behaviours.

Chris Ward, Group Marketing Director, comments: “The hospitality sector is currently facing huge challenges to meet evolving customer preferences for sustainable travel. Studies show that two thirds of travellers want to stay in green hotels and the pressure is on managers to put in place procedures that reduce the carbon footprint of their hotel.”

“More than ever, customers want to know if products are sustainably sourced and if recycling processes are in place. That is why, to mark the 15th year of Recycle Week, Hypnos is urging hotel managers to consider their approach to sourcing and replacing their beds.”

“We offer a full, hassle-free, disposal and recycling service for old beds. Our team will go into each guest room, conveniently taking away each old bed to be de-constructed and turned into recycled materials for re-use in other industries.”

“This responsible approach results in 100% landfill avoidance and offers a green and responsible way of disposing of old mattresses, beds and bedding. By taking advantage of this service, hospitality businesses can boost their sustainable credentials and attract more visitors. What better time to set initiatives like this in motion, than Recycle Week 2018.”

A multiple award-winner for its sustainable actions, and the first carbon neutral bed manufacturer in the world, Hypnos takes the environment and its social responsibility extremely seriously. The business regularly undertakes tree planting exercises with local schools, teaching the importance of protecting the environment, as well as carrying out educational school tours to teach young people about the benefits of a good night’s sleep.

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