Hypnos will sponsor the Awards for Hospitality Experience and Design 2017.

The British bed manufacturer will sponsor ‘The Visual Identity of the Year Award’; a category which recognises exceptional design for the overall visual identity of a hotel or hotel brand.

Recognising hotel décor and the creation of supreme guest experiences in all forms, the awards celebrate the key collaborators in hotel projects who strive to achieve exceptional standards in the hospitality industry.

Hosted by Sleeper and taking place in November 2017, the awards are entered, judged and attended by leading hotel owners, developers, operators, architects and designers from around the world.

Chris Ward, Group Marketing Director at Hypnos, said: “We are delighted to be sponsoring the AHEAD Awards this year. It’s fantastic to be a part of such a wonderful celebration in the industry, and we know this will be an invaluable opportunity to showcase our brand values, strong family ethos and stylish, practical beds on an international stage.

“We hope the sponsorship will enforce our commitment to design-led solutions, sustainability, and our partnership approach with hoteliers to evolve the guest experience into something truly unique – we can’t wait to see who wins!”

As a family-run business, Hypnos has been handcrafting bespoke, luxury beds and mattresses around the world for more than 100 years. Testament to its skill and heritage, the company received its Royal Warrant status in 1929, which acts as a mark of British craftsmanship, highlighting its quality.

The bedmaker has also recently won the Queen’s Award for Enterprise for International Trade, and remains the only global bed manufacturer to have been awarded carbon neutral status for its UK factories as well as achieving FSC^® and PEFC™ certifications, ensuring timber is sourced from managed forests. Furthermore, all beds and sofa beds Hypnos make are 100% recyclable at the end of their life, meaning nothing goes to landfill sites.