International hospitality bed supplier, Hypnos Contract Beds, has appointed sleep specialist Natalie Pennicotte-Collier [MSC, MBCT, D.CHyp, DHybKG Accred CHNC] as its resident expert to offer guidance on performance wellbeing and mindful sleep solutions for the hospitality industry.

The award-winning company has revealed plans for an exciting partnership with Natalie, one of the UK’s leading wellbeing experts, who specialises in sleep, stress and work-wellbeing solutions. Over the past decade she has dedicated her time to understanding the human nervous system and how it can be used to power the mind to optimise sleep, performance and wellbeing.

Natalie’s experience will be combined with Hypnos’ expertise in providing the most comfortable and practical sleep solutions for those in the hospitality industry and will place the overall wellbeing of the sleeping hotel guest at the forefront of Hypnos’ offering.

Chris Ward, Group Marketing Director at Hypnos Contract Beds, comments: “Hypnos has been expertly manufacturing luxury beds for over 100 years and we are always looking at ways to improve our contract hospitality offering. We know that sleep plays a huge role in the overall wellbeing of an individual, so working with a specialist in this field seemed an obvious fit with our ethos and approach.

“There’s a huge opportunity for those in the hospitality industry to really embrace the impact a good night’s sleep can have on a hotel guest’s overall wellbeing. Based on our research, this is a critical influence in the guests’ overall impression of a hotel whether or not they choose to return.”

Natalie added: “Hypnos is a widely respected bed company which places the quality and comfort of its customers at the core of its business. This felt like a very natural partnership for me thanks to the fact Hypnos has excellent sleep knowledge and supremely comfortable hospitality beds. My role is to bring additional performance wellbeing guidance and consultation in to the mix so that between us we can ensure guests get the very best quality sleep they possibly can and hoteliers benefit from this enhanced experience.

“At the moment the opportunity for the likes of hoteliers, hotel designers, or serviced apartment providers to positively impact the wellbeing and sleep of their guests is huge. While the bed has to be at the heart of this consideration, they shouldn’t forget the overall room experience and how environmental influences such as design, colour and technology can either have a positive or negative impact on this.”

The Hypnos brand is synonymous with quality, luxury and supreme comfort, providing hoteliers with the confidence that the products will ensure their guests get a great night’s sleep. What’s more, the company is reinforced by a rich heritage and royal warrant which has been appointed by Her Majesty Queen Elizabeth II. It is this reputation for superior quality and expertise in the hospitality market that has allowed Hypnos to cement this prestigious reputation.