Hypnos Contract Beds | Case Study | Riverside Inn, Chef & Brewer Collection

Project: Riverside Inn, Chef & Brewer Collection - The perfect location to rest and unwind

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Having been acquired by the UK’s leading pub company Greene King in 2020, the Riverside Inn near Shrewsbury has undergone a seven-figure investment to become the latest addition to their Chef & Brewer collection of country pubs. Greene King was founded in 1799 and operates c.2,700 pubs, restaurants, and hotels across England.

The charming grade II listed Riverside Inn, boasts idyllic views over the River Severn. It is the perfect location to rest and unwind after exploring the medieval town of Shrewsbury or the beautiful surrounding hills.

Guests can unwind in one of the six stylishly modernised bedrooms. Each room is named after popular walking routes that are nearby and promises fabulous décor and a restful night’s sleep on a gorgeous Beaumont Pillow Top mattress and bed-set from Hypnos.

“There has been such a lot of hard work leading up to the reopening, it just feels absolutely fantastic to be welcoming people again,” Chris Kendall, General Manager at the Riverside Inn tells us. “Everyone is amazed at the transformation of the pub, from the beautiful interior to the jaw-dropping gardens and outdoor bar. We have done everything possible to embrace the stunning location we have here, with an extended conservatory giving amazing views over the river, along with the outdoor seating areas too. Guestrooms are inviting and delightfully furnished.”

The Beaumont Pillow Top is no turn, lighter mattress filled with luxury wool and silk, offering a sumptuous sleeping surface whilst regulating body temperature the whole year round. The no-turn specification reduces housekeeping time significantly, so was the ideal specification for this busy boutique country inn.

"Our handmade pocket sprung mattresses are designed for a perfect night’s sleep. As a family owned business, we value our craft and want everyone to sleep sustainably. So, all mattresses are designed to be recycled at end of life. We want every guest to wake up on a Hypnos bed and feel good for the rest of your day” said Carolyn Mitchell, sales and marketing director at Hypnos Contract Beds.

"We have done everything possible to embrace the stunning location we have here, with an extended conservatory giving amazing views over the river, along with the outdoor seating areas too. Guestrooms are inviting and delightfully furnished."

Chris Kendall - General Manager at the Riverside Inn